Woom

The best kids' bike in the world! Designed specifically for little ones, from the first pedal stroke to secondary school.

In an Austrian garage, two fathers with a passion for design reject a received idea: no, a child’s bike is not a scaled-down adult’s bike. They spend years studying the bodies of little ones to rethink every part, from the brake lever suited to small hands to the frame geometry. The result: a bike so light and so intuitive that learning becomes almost a matter of course.

Where Woom stands out is in its attention to ergonomic detail, pushed to the extreme. The particularly well thought-out size system ensures that at every age the child has exactly the right bike, from the balance bike to the 24-inch. Light and easy to handle, these bikes give young riders, very early on, the confidence to explore further. It is the choice of families for whom design comes first, even if it means paying the price.

To equip the youngest, Woom is our benchmark. To buy one, we help you in the shop to find the perfect size. As a family bike shop in Brussels, we love the moment when the child understands that the bike was designed for them, and not the other way round.