Genesis

High-end sporty bikes in Reynolds steel, aluminium, carbon or titanium. Maximum performance, with style.

In the United Kingdom, Genesis is built around a clear idea: making bikes with character, the opposite of anonymous frames. Its trademark is bringing Reynolds steel back into the spotlight, and exploring even nobler materials such as titanium. This marriage of metalworking tradition and modern geometry gives bikes you choose as much for the material as for the performance.

What sets Genesis apart is precisely this relationship with the material. Depending on the model and the alloy, the same road or gravel bike changes temperament: lively and snappy in carbon, alive and supple in steel, almost eternal in titanium. The brand is for cyclists who care about what their bike is made of, and want a faithful companion rather than a mere tool.

We picked Genesis for this lasting balance between performance and elegance. If you want one, we help you choose the material that suits your riding, from tough aluminium to exceptional titanium. As a leading gravel bike shop in Brussels, we have a soft spot for these frames that take on changeable Belgian roads without ever flinching.